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What is the attendee experience? (And how to improve it)

The attendee experience is the sum of all direct and indirect interactions a person has with your event — from the moment they first hear about it to the moment they leave (and beyond). It encompasses everything: how speakers and exhibitors connect with attendees, what information is shared, how that information is delivered, and how […]

Diagram showing a cloud-shaped platform containing interconnected event management features represented as labeled circles, including Payments, Registration, Check-In, Web Pages, Attendee Mobile App, Event Records, Contact Records, Custom Fields, Emails, Workflows, Dashboards, Reports, Surveys, and Configuration.

The Workflow Era of Salesforce-Native Event Management

Editor’s Note: This is Part 2 of our Blackthorn Boost series exploring the future of Salesforce-native event management. In Part 1, we examined why events have reached an inflection point and why a strong Salesforce event data foundation matters. Read Events at an Inflection Point: The Future of Salesforce Event Management Software Salesforce event management […]