Content updated in September 2026; Originally published in December 2025 Event industry trends are evolving fast. Budgets are tightening in some sectors and rising in others. Attendees expect more personalization and real-time communication than ever before. And leaders are demanding what they’ve always wanted but rarely received: clear, defensible ROI. Across industries, the message is […]
This information is accurate as of its last update in August 2026 EventSpark and Blackthorn are both Salesforce-native event apps, which means neither one requires syncing data back and forth between your CRM and a separate event tool. EventSpark covers registration, ticketing, and check-in. Blackthorn covers those same basics, plus payments and messaging, SMS, payment […]
Compare top event management platforms with SMS alerts. Learn what is the best solution for orgs seeking automated attendee communication.
Last updated: July 21, 2026. We will revisit this comparison as both platforms evolve. Blackthorn runs natively inside Salesforce® — same database, same objects, same security model, automatically updated, no sync job in between. Bizzabo is a standalone event platform that connects to Salesforce via a premium add-on for Enterprise or Unlimited editions. It includes […]
Editor’s Note: This is Part 3 of our Blackthorn Boost series on the future of Salesforce-native event management. In Part 1,we examined why events have reached an inflection point and why native data architecture matters. In Part 2, we explored the modern planner experience and why usability is now the determining factor in whether event […]
Explore 10 proven event marketing tactics, with examples and tech tips, to drive more qualified leads and improve pipeline results.
Learn how nonprofit event planners can connect donor data and registrations, automate thank-you emails, and integrate revenue in Salesforce.
Three new Salesforce event planning tools designed help event teams make onsite operations easier and make smarter decisions.
Turn passive attendees into active participants. Six interactive strategies to boost engagement and prove event ROI, tracked directly in Salesforce.
Wondering if you need to hire an event technologist? Learn how a smarter event technology stack can cut costs and boost efficiency — no new hire required.
