Blackthorn Events turns your existing Salesforce® CRM into event registration and management software powered by your connected data. Plan in-person, virtual, and hybrid events, take payments, and message attendees — all without leaving Salesforce.
Unlike other solutions, our award-winning native apps work within Salesforce, bringing event management tools directly to your existing workflows and customer data—no tricky integrations required.
See what changes when event data lives in Salesforce: how it's built, how the data moves, how attendees experience it, and what you can prove.
Event data lives on the same objects, fields, and permissions as the rest of your CRM. No time-consuming data exports. No jumping between platforms. No API keys to babysit. No second system to reconcile. Zoom, Stripe, and Sendgrid still plug in for video, payments, and email, all flowing back to one Salesforce record.
No CSV export. No nightly batch job. No middleware to maintain. The moment someone checks in, Salesforce updates the record, scores it, and routes the follow-up.
Send the right message to the right attendee before, during, and after the event. Take payments without a separate checkout tool. Build a targeted guest list in seconds with Agentforce instead of an afternoon in spreadsheets.
Calculate each event's ROI with detailed reporting dashboards, feedback surveys, and AI-powered insights. Purdue for Life grew event registrations 40% and traced $500K in donations directly back to event sign-ups. Smaller teams see the same pattern: one system that scales, instead of five tools that don't.
Build a guest list in seconds instead of an afternoon, using the same Salesforce data you already have on hand.
Blackthorn Events works with Agentforce to enable even more personalized event management. Construct highly specific guest lists in a flash, enable attendee self-service registration, and uncover actionable insights based on your past event performance.
Event Management App built for universities using Salesforce. Streamline student, alumni, and admissions events with Blackthorn Events—easy, scalable, and fully native.
Content updated in September 2026; Originally published in December 2025 Event industry trends are evolving fast. Budgets are tightening in some sectors and rising in others. Attendees expect more personalization…
Learn why Salesforce is the best CRM for event planners. Learn how to streamline registration, check-in, branding, and ROI tracking with Salesforce-native tools that simplify the entire event lifecycle.
See how Blackthorn radically simplifies event management for orgs of all sizes.
