We work closely with Healthcare organizations to prioritize patient care by streamlining communication and engagement points. Centralize your patient engagement, medical education, payments, and SMS conversations directly in Salesforce.
Connect with your communities by offering events, courses, and clinics with easy registration paths using Blackthorn Events.
Communicate with your patients and stakeholders using conversational SMS tools from inside your CRM with Blackthorn Messaging.
Provide your patient community with simple online payment options and report on all transactions in real-time with Blackthorn Payments.
Map your grateful patient and donor engagements against their areas of interest to maximize donation potential at community events.
Simplify your data compliance operations with PCI, HIPAA, and PII detection tools from Blackthorn Compliance.
Utilize Events to create and host forums like town halls to better advocate for your patients and members.
Success Stories
UnityPoint Health hosted in-person and virtual events and increased Salesforce Health Cloud adoption across organization
Products Adopted:
CHALLENGES:
Event planners were unfamiliar with Salesforce and needed to efficiently build health classes and seminars
Processes weren’t stable or repeatable
Wanted something with more flexibility and functionality
Increased data security concerns
SOLUTIONS:
Event Wizard allows anyone – even those without Salesforce experience – to easily build an event
Automation through Salesforce’s Health Cloud keeps processes consistent
Flexibility to hide features they weren’t ready for as they scaled their use of the platform
Support better Care Management by increasing Healthcare event registrations and streamlining scheduling patient appointments
Products Adopted:
CHALLENGES:
Baycare was looking for a Salesforce-native event management system that could support multiple event types and integrate with their content management system
The team needed a solution that could support direct communication with patients, streamline the registration process, manage paid events, and produce clear analytics and reporting
SOLUTIONS:
Empower call-center employees to register patients for events over the phone.
Host and manage events including community education seminars or classes, private and public events.
Manage communications and event marketing through Marketing Cloud + Blackthorn Events, including post-event survey capabilities.
Capability for hierarchical setup of events, especially for screening events
Ability to list events by types or Facility/Location/Radius
Customizable business rules engine, including personalization (e.g., displaying similar events to what user just viewed booked, user location, specified timeframe), list by sponsor
Event Registration – Payment and Confirmation process
Dynamic Forms Based on Event/Class Type
AdventHealth needed to organize COVID-19 vaccination appointments for 80,000 employees and volunteers
Products Adopted:
CHALLENGES:
Two required doses increased the complexity of the initiative
(160,000 total registrations)
Event Squid interface wasn’t user-friendly
Event data riddled with errors due to problematic integrations
Manual effort meant more time and clerical missteps
SOLUTIONS:
Attendees receive an invitation email with their custom AttendeeLink
Registering for a time slot was a breeze with our user-friendly interface
On-site logistics quickly managed with our mobile check-in app and the attendee’s QR code
Admins easily view accurate info on who did/didn’t receive their vaccinations
“The [Customer] Success team that you guys provided to us and the Support team were fantastic. They were always available when we needed a quick setup.”