To run a networking event for your professional association or club, a Salesforce-native software is the best solution to keep all your data in one place.

Blog

One platform, zero syncing: modern event management for associations with Salesforce

It’s the week before your annual conference, and you’ve got four tabs open: your registr...

July 6, 2026

Event Management

Salesforce event registration: the complete guide

Setting up event registration in Salesforce requires a native app since Salesforce doesn’t inc...

July 2, 2026

Event technologist using event management software on laptop

Higher Education

The complete guide to higher ed event management software

See how Salesforce-native event management software for universities helps higher ed teams replace s...

June 29, 2026

Salesforce event dashboard makes it easier to track all your data in one place so you can focus on the attendee experience

Events

What is the attendee experience? (And how to improve it)

The attendee experience is the sum of all direct and indirect interactions a person has with your ev...

June 26, 2026

Event Management

Salesforce event management: native vs. integrated platforms

Native Salesforce event management means your event platform runs directly on the Salesforce® platf...

March 30, 2026

Event Management

The design gap in Salesforce-native event management — and how modern teams are closing it

Editor’s Note: This is Part 3 of our Blackthorn Boost series on the future of Salesforce-nativ...

March 25, 2026

Diagram showing a cloud-shaped platform containing interconnected event management features represented as labeled circles, including Payments, Registration, Check-In, Web Pages, Attendee Mobile App, Event Records, Contact Records, Custom Fields, Emails, Workflows, Dashboards, Reports, Surveys, and Configuration.

Events

The Workflow Era of Salesforce-Native Event Management

Editor’s Note: This is Part 2 of our Blackthorn Boost series exploring the future of Salesforce-na...

March 10, 2026

Events

Events at an Inflection Point: The Future of Salesforce-Native Event Management

A trillion-dollar industry is quietly undergoing a structural reckoning. Events have moved from mark...

February 24, 2026

Event ROI

Event Management Software Trends to Watch in 2026: Features, CRM Connection, and ROI

Event management software (EMS) is evolving rapidly as teams consolidate tools, manage diverse event...

February 23, 2026

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Latest Posts

One platform, zero syncing: modern event management for associations with Salesforce

Salesforce event registration: the complete guide

The complete guide to higher ed event management software

What is the attendee experience? (And how to improve it)

Salesforce event management: native vs. integrated platforms

The design gap in Salesforce-native event management — and how modern teams are closing it

The Workflow Era of Salesforce-Native Event Management

Events at an Inflection Point: The Future of Salesforce-Native Event Management

Event Management Software Trends to Watch in 2026: Features, CRM Connection, and ROI

Guides

The Hidden Cost of Disconnected Event Data

The Event Technology Buyer's Guide for Higher Education

The Event Technology Guide for Nonprofits

On-Demand Webinars

On Demand: Blackthorn Essentials - Learn How to Run Events in Salesforce

On Demand: How to Build an Events Program Your C-Suite Loves

On Demand: Designing Events That Prioritize Wellness and Belonging

Featured Customer Stories

How Colorado State University Built the “Cadillac of Event Management” with Blackthorn

Purdue for Life Foundation: From Scattered Data to a Cohesive Journey

Western Michigan University: Writing Data Directly into Salesforce Without Connectors

Reports

9 Big Shifts Redefining Events for 2026

Event management tools, right in Salesforce