Tag: Salesforce

A trillion-dollar industry is quietly undergoing a structural reckoning. Events have moved from marketing line items to revenue infrastructure — and the technology stack underneath them hasn’t kept up. The U.S. events market alone reached roughly $285 billion in 2024. Organizations aren’t scaling back. According to the 14th Annual Global Meetings and Events Forecast from […]

Explore 10 proven event marketing tactics, with examples and tech tips, to drive more qualified leads and improve pipeline results.

Learn why Salesforce is the best CRM for event planners. Learn how to streamline registration, check-in, branding, and ROI tracking with Salesforce-native tools that simplify the entire event lifecycle.

Track engagement, improve satisfaction, and connect every event touchpoint for lasting impact by mapping the attendee journey.

Make event check-in in Salesforce faster and smarter with mobile scanning. Get streamlined registration, happier attendees, and instant data in your CRM.

Tired of juggling spreadsheets for events? Learn how to manage RSVPs, attendees, reporting, and event registration in Salesforce.

Get expert-backed event tech guides by industry. See how Salesforce teams cut manual work, boost engagement, and choose tools that prove ROI.

Plan, manage, and measure campus events with this Salesforce-native event planning checklist for higher ed teams.

Unify student journey event planning in Salesforce. Align recruitment, engagement, and alumni events with Education Cloud to drive better outcomes.

Learn the real reason higher ed event ROI remains elusive and how a Salesforce-native tool can fix it.