Last updated: July 21, 2026. We will revisit this comparison as both platforms evolve. Blackthorn runs natively inside Salesforce® — same database, same objects, same security model, automatically updated, no sync job in between. Bizzabo is a standalone event platform that connects to Salesforce via a premium add-on for Enterprise or Unlimited editions. It includes […]
Setting up event registration in Salesforce requires a native app since Salesforce doesn’t include a built-in registration form. With Blackthorn Events, you can manage the full workflow of your event inside Salesforce – from the event landing page and registration form to ticketing, payments, follow-up emails, and event data – all in one place. Follow […]
See how Salesforce-native event management software for universities helps higher ed teams replace spreadsheets, track attendance, and prove ROI—all inside Salesforce.
A trillion-dollar industry is quietly undergoing a structural reckoning. Events have moved from marketing line items to revenue infrastructure — and the technology stack underneath them hasn’t kept up. The U.S. events market alone reached roughly $285 billion in 2024. Organizations aren’t scaling back. According to the 14th Annual Global Meetings and Events Forecast from […]
Explore 10 proven event marketing tactics, with examples and tech tips, to drive more qualified leads and improve pipeline results.
Learn why Salesforce is the best CRM for event planners. Learn how to streamline registration, check-in, branding, and ROI tracking with Salesforce-native tools that simplify the entire event lifecycle.
Track engagement, improve satisfaction, and connect every event touchpoint for lasting impact by mapping the attendee journey.
Make event check-in in Salesforce faster and smarter with mobile scanning. Get streamlined registration, happier attendees, and instant data in your CRM.
Tired of juggling spreadsheets for events? Learn how to manage RSVPs, attendees, reporting, and event registration in Salesforce.
Get expert-backed event tech guides by industry. See how Salesforce teams cut manual work, boost engagement, and choose tools that prove ROI.
