How to Prove Higher Ed Event ROI Using Salesforce Data
Learn the real reason higher ed event ROI remains elusive and how a Salesforce-native tool can fix it.
Tag: Salesforce
Event Attendance Tracking: 6 Ways to Boost Advancement ROI
See how higher ed advancement teams can use Salesforce-native event attendance tracking to improve engagement, stewardship, and ROI.
The Higher Ed Guide to Salesforce Event Management
See how Salesforce-native event management software for universities helps higher ed teams replace spreadsheets, track attendance, and prove ROI—all inside Salesforce.
Introducing the New Blackthorn: Powering the Future of Data-Rich Events
Blackthorn’s new brand is here. Discover how we’re reimagining Salesforce® event management with a clean new identity and deeper product focus.
Interactive Advertising Bureau
IAB Before Blackthorn When IAB first discovered Blackthorn, they were using four separate apps some native to Salesforce, others not to manage all aspects of ALM. Attendee and conference information was scattered across those platforms, resulting in inconsistent data and extra work for the IAB team. They also wanted to provide a seamless experience for […]