Content updated in September 2026; Originally published in December 2025 Event industry trends are evolving fast. Budgets are tightening in some sectors and rising in others. Attendees expect more personalization and real-time communication than ever before. And leaders are demanding what they’ve always wanted but rarely received: clear, defensible ROI. Across industries, the message is […]
Make event check-in in Salesforce faster and smarter with mobile scanning. Get streamlined registration, happier attendees, and instant data in your CRM.
Setting up event registration in Salesforce requires a native app since Salesforce doesn’t include a built-in registration form. With Blackthorn Events, you can manage the full workflow of your event inside Salesforce – from the event landing page and registration form to ticketing, payments, follow-up emails, and event data – all in one place. Follow […]
See how Salesforce-native event management software for universities helps higher ed teams replace spreadsheets, track attendance, and prove ROI—all inside Salesforce.
If you’ve talked to more than one event tech vendor, you’ve probably heard the word “native” applied to almost everything. But it doesn’t always mean the same thing, and the difference matters more than most vendors let on. Native Salesforce event management means your event platform runs directly inside Salesforce, using the same database, the […]
Editor’s Note: This is Part 3 of our Blackthorn Boost series on the future of Salesforce-native event management. In Part 1,we examined why events have reached an inflection point and why native data architecture matters. In Part 2, we explored the modern planner experience and why usability is now the determining factor in whether event […]
A trillion-dollar industry is quietly undergoing a structural reckoning. Events have moved from marketing line items to revenue infrastructure — and the technology stack underneath them hasn’t kept up. The U.S. events market alone reached roughly $285 billion in 2024. Organizations aren’t scaling back. According to the 14th Annual Global Meetings and Events Forecast from […]
Turn passive attendees into active participants. Six interactive strategies to boost engagement and prove event ROI, tracked directly in Salesforce.
Regional strategies and creative destination “dupes” are powering intimate events. Explore the latest trends shaping small events vs large events.
From offline event check-in apps to scalability and security, explore what makes reliable event technology — and how to choose the right partner.
