Tag: Event Management

Native Salesforce event management means your event platform runs directly on the Salesforce® platform — same database, same security model, same permission sets, no middleware. Your registration, check-in, and attendee data lives inside your CRM as standard Salesforce objects. Integrated event management, by contrast, stores data in a separate system and syncs it to Salesforce […]

Editor’s Note: This is Part 3 of our Blackthorn Boost series on the future of Salesforce-native event management. In Part 1,we examined why events have reached an inflection point and why native data architecture matters. In Part 2, we explored the modern planner experience and why usability is now the determining factor in whether event […]

A trillion-dollar industry is quietly undergoing a structural reckoning. Events have moved from marketing line items to revenue infrastructure — and the technology stack underneath them hasn’t kept up. The U.S. events market alone reached roughly $285 billion in 2024. Organizations aren’t scaling back. According to the 14th Annual Global Meetings and Events Forecast from […]

Event industry trends are evolving fast. Budgets are tightening in some sectors and rising in others. Attendees expect more personalization and real-time communication than ever before. And leaders are demanding what they’ve always wanted but rarely received: clear, defensible ROI. Across industries, the message is the same: the strategies that worked even three years ago […]

Turn passive attendees into active participants. Six interactive strategies to boost engagement and prove event ROI, tracked directly in Salesforce.

Regional strategies and creative destination “dupes” are powering intimate events. Explore the latest trends shaping small events vs large events.

From offline event check-in apps to scalability and security, explore what makes reliable event technology — and how to choose the right partner.

Track engagement, improve satisfaction, and connect every event touchpoint for lasting impact by mapping the attendee journey.

Make event check-in in Salesforce faster and smarter with mobile scanning. Get streamlined registration, happier attendees, and instant data in your CRM.

Learn how to set SMART event goals that align teams, prove ROI, and turn events into measurable success.