Category: Event Planner Tips

Make event check-in in Salesforce faster and smarter with mobile scanning. Get streamlined registration, happier attendees, and instant data in your CRM.

Event industry trends are evolving fast. Budgets are tightening in some sectors and rising in others. Attendees expect more personalization and real-time communication than ever before. And leaders are demanding what they’ve always wanted but rarely received: clear, defensible ROI. Across industries, the message is the same: the strategies that worked even three years ago […]

Explore 10 proven event marketing tactics, with examples and tech tips, to drive more qualified leads and improve pipeline results.

This guide explores how AI can amplify the human side of event marketing personalization, helping teams connect data and emotion.

Wondering if you need to hire an event technologist? Learn how a smarter event technology stack can cut costs and boost efficiency — no new hire required.

Regional strategies and creative destination “dupes” are powering intimate events. Explore the latest trends shaping small events vs large events.

Learn why Salesforce is the best CRM for event planners. Learn how to streamline registration, check-in, branding, and ROI tracking with Salesforce-native tools that simplify the entire event lifecycle.

From offline event check-in apps to scalability and security, explore what makes reliable event technology — and how to choose the right partner.

Track engagement, improve satisfaction, and connect every event touchpoint for lasting impact by mapping the attendee journey.

Learn how to set SMART event goals that align teams, prove ROI, and turn events into measurable success.