Tag: Event ROI

We’re excited to share an early look at how Blackthorn is evolving to help Salesforce-based organizations better manage the complexity of modern events. Disconnected tools, outdated interfaces, and limited reporting have held teams back for too long. Our new platform vision is about removing friction, giving teams greater creative and operational control, and unlocking the […]

Event industry trends are evolving fast. Budgets are tightening in some sectors and rising in others. Attendees expect more personalization and real-time communication than ever before. And leaders are demanding what they’ve always wanted but rarely received: clear, defensible ROI. Across industries, the message is the same: the strategies that worked even three years ago […]

Explore 10 proven event marketing tactics, with examples and tech tips, to drive more qualified leads and improve pipeline results.

Compare top event management platforms with SMS alerts. Learn what is the best solution for orgs seeking automated attendee communication.

Three new Salesforce event planning tools designed help event teams make onsite operations easier and make smarter decisions.

Reimagine nonprofit event management in Salesforce that saves time, unifies data, and turns every event into measurable mission impact.

Turn passive attendees into active participants. Six interactive strategies to boost engagement and prove event ROI, tracked directly in Salesforce.

This guide explores how AI can amplify the human side of event marketing personalization, helping teams connect data and emotion.

Wondering if you need to hire an event technologist? Learn how a smarter event technology stack can cut costs and boost efficiency — no new hire required.

Learn why Salesforce is the best CRM for event planners. Learn how to streamline registration, check-in, branding, and ROI tracking with Salesforce-native tools that simplify the entire event lifecycle.