Event planners analyzing Salesforce dashboards on a laptop, reviewing event ROI metrics, attendee engagement charts, and registration trends to measure event success.

Interactive Advertising Bureau

IAB Before Blackthorn When IAB first discovered Blackthorn, they were using four separate apps some native to Salesforce, others not to manage all aspects of ALM. Attendee and conference information was scattered across those platforms, resulting in inconsistent data and extra work for the IAB team. They also wanted to provide a seamless experience for […]