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  1. Home
  2. Author: Rae Shaffer

Author: Rae Shaffer

Group of diverse college students walking together on campus, smiling and holding books—representing the energy and engagement behind a successful event planning checklist for campus events.
Higher Education

Campus Event Planning Checklist: 14 Proven Essentials

Plan, manage, and measure campus events with this Salesforce-native event planning checklist for higher ed teams.

July 23, 2025
Smiling student on campus representing successful engagement through higher ed event planning
Higher Education

Fix Gaps in Student Journey Event Planning with Salesforce

Unify student journey event planning in Salesforce. Align recruitment, engagement, and alumni events with Education Cloud to drive better outcomes.

July 14, 2025
Higher ed event planner analyzing ROI data in Salesforce dashboard, illustrating how institutions can measure event impact with native tools
Higher Education

Prove Higher Ed Event ROI to Leadership

Learn the real reason higher ed event ROI remains elusive and how a Salesforce-native tool can fix it.

July 8, 2025
Salesforce dashboard showing higher ed event ROI metrics by campaign and segment
Higher Education

Event Attendance Tracking: 6 Ways to Boost Advancement ROI

See how higher ed advancement teams can use Salesforce-native event attendance tracking to improve engagement, stewardship, and ROI.

July 3, 2025
University staff using Salesforce-native event management software on laptop
Higher Education

The Complete Guide to Event Management Software for Universities

See how Salesforce-native event management software for universities helps higher ed teams replace spreadsheets, track attendance, and prove ROI—all inside Salesforce.

June 20, 2025
event registration software-1
Blog

Is your event registration software ADA and WCAG 2.1 compliant?

Ensure your event registration software meets ADA and WCAG 2.1 compliance with Blackthorn Events. Improve accessibility and avoid legal risks.

June 1, 2025
Customer Authentication-1
Blog

Implementing Strong Customer Authentication: Technical Challenges and Solutions

Discover the key technical challenges of implementing Strong Customer Authentication and learn practical solutions to ensure compliance and security.

June 1, 2025
Virtual Events for Admissions
Blog

Virtual Events for Admissions: 3 Proven Recruitment Strategies

Discover how universities use digital marketing and virtual events to boost student recruitment and admissions success with Blackthorn Events.

May 30, 2025
Event Registrants
Blog

How to Waitlist Event Registrants in Salesforce Using Blackthorn Events

Easily waitlist event registrants in Salesforce with Blackthorn Events. Capture interest, automate emails, and convert leads into attendees effortlessly.

May 29, 2025
Customer Authentication
Blog

Understanding Strong Customer Authentication and What to Expect

Learn what Strong Customer Authentication (SCA) means, who it applies to, key exemptions, and how Blackthorn supports SCA with Salesforce integration.

May 29, 2025
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Recent Posts

  • Campus Event Planning Checklist: 14 Proven Essentials
  • Fix Gaps in Student Journey Event Planning with Salesforce
  • Prove Higher Ed Event ROI to Leadership
  • Event Attendance Tracking: 6 Ways to Boost Advancement ROI
  • The Complete Guide to Event Management Software for Universities

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