Author: Rae Shaffer

Turn passive attendees into active participants. Six interactive strategies to boost engagement and prove event ROI, tracked directly in Salesforce.

This guide explores how AI can amplify the human side of event marketing personalization, helping teams connect data and emotion.

Wondering if you need to hire an event technologist? Learn how a smarter event technology stack can cut costs and boost efficiency — no new hire required.

Regional strategies and creative destination “dupes” are powering intimate events. Explore the latest trends shaping small events vs large events.

Learn why Salesforce is the best CRM for event planners. Learn how to streamline registration, check-in, branding, and ROI tracking with Salesforce-native tools that simplify the entire event lifecycle.

From offline event check-in apps to scalability and security, explore what makes reliable event technology — and how to choose the right partner.

Track engagement, improve satisfaction, and connect every event touchpoint for lasting impact by mapping the attendee journey.

Make event check-in in Salesforce faster and smarter with mobile scanning. Get streamlined registration, happier attendees, and instant data in your CRM.

Learn how to set SMART event goals that align teams, prove ROI, and turn events into measurable success.

Create consistent, on-brand event experiences across registration, emails, apps, and more with these 10 event branding tips for event planners.