Author: Rae Shaffer

Track engagement, improve satisfaction, and connect every event touchpoint for lasting impact by mapping the attendee journey.

Make event check-in in Salesforce faster and smarter with mobile scanning. Get streamlined registration, happier attendees, and instant data in your CRM.

Learn how to set SMART event goals that align teams, prove ROI, and turn events into measurable success.

Create consistent, on-brand event experiences across registration, emails, apps, and more with these 10 event branding tips for event planners.

Tired of juggling spreadsheets for events? Learn how to manage RSVPs, attendees, reporting, and event registration in Salesforce.

Get expert-backed event tech guides by industry. See how Salesforce teams cut manual work, boost engagement, and choose tools that prove ROI.

Plan, manage, and measure campus events with this Salesforce-native event planning checklist for higher ed teams.

Unify student journey event planning in Salesforce. Align recruitment, engagement, and alumni events with Education Cloud to drive better outcomes.

Learn the real reason higher ed event ROI remains elusive and how a Salesforce-native tool can fix it.

See how higher ed advancement teams can use Salesforce-native event attendance tracking to improve engagement, stewardship, and ROI.