Hear from Diane Biesecker, Director of I.T. at the University of Virginia’s Frank Batten School of Leadership and Public Policy, as she shares how their team uses Blackthorn Events to streamline all aspects of event management—from planning to reporting.
Before adopting Blackthorn Events, event processes were siloed across departments, creating inconsistencies in communication, duplication of work, and difficulty tracking engagement. Now, with a centralized system, their team can manage in-person, virtual, and hybrid events from one place.
Blackthorn’s native integration with Salesforce allows the school to easily capture and report on registrations, attendance, and post-event follow-up. What once required multiple systems is now unified, saving time and improving collaboration across administrative and academic teams.
Thanks to Blackthorn Events, the Batten School is not only simplifying workflows but also creating a more consistent and data-driven experience for their attendees.