Tag: company news

Blackthorn’s new brand is here. Discover how we’re reimagining Salesforce® event management with a clean new identity and deeper product focus.

IAB Before Blackthorn When IAB first discovered Blackthorn, they were using four separate apps some native to Salesforce, others not to manage all aspects of ALM. Attendee and conference information was scattered across those platforms, resulting in inconsistent data and extra work for the IAB team. They also wanted to provide a seamless experience for […]