In this webinar, Michael McDonnell, Blackthorn.io’s Sales Engineer, discusses how to enhance event communication through SMS using Blackthorn’s Salesforce-native applications. He explains the advantages of SMS over email, especially for time-sensitive event updates, citing SMS’s 98% open rate and real-time message tracking. McDonnell demonstrates how Blackthorn’s Smart Scheduler and messaging templates streamline the creation and customization of SMS invitations, reminders, and follow-ups based on Salesforce CRM data. Additionally, he highlights Blackthorn’s two-way messaging capabilities, allowing attendees to respond directly, and showcases real-time dashboards that track engagement.
Message Received – Maximizing your Event Communications with SMS
