Planning events shouldn’t require a patchwork of tools, workarounds, and wonky integrations. This is why Blackthorn is built for Salesforce — one system of record for your events, data, and impact.
Blackthorn has grown into a trusted resource for teams that run business-critical events. Last year, customers like the University of Arizona, Hilton, Wounded Warrior Project, and AdventHealth used Blackthorn to power over 250,000 events, including campus tours, alumni homecomings, fundraisers, trainings, executive dinners, and more.
Events are our focus, and our mission is to ensure that every organization can plan events using its data and easily quantify the impact.
Today, we’re excited to introduce a new Blackthorn brand—one that reflects our commitment to events, embraces our maturity, and celebrates our future.
What Our New Identity Represents
The new Blackthorn brand is clean, bold, and deliberate—just like our product experience.
At its center is a new logomark inspired by the nucleus of the Blackthorn flower, symbolizing flexibility, reliability, and resilience—the same qualities our customers embody running events at scale. It’s a modern expression of our deep technical roots and adaptive mindset.
We’ve moved from a multi-color system to a focused color palette of vibrant green, black, and white. This is more than a visual shift—it reflects our clarity of purpose. Green represents growth and vitality; black represents strength and sophistication; white represents simplicity and space.
Why This Matters
Today’s events are part of sophisticated journeys that demand personalization, data fluency, and seamless execution.
That’s where Blackthorn stands apart. We aren’t another disconnected product with limited integrations. We’re natively built for Salesforce, allowing our customers to turn their CRM into a comprehensive event management platform. Our unified suite of tools empowers users to:
- Build event websites and registration forms directly in Salesforce.
- Manage attendee communications and logistics without jumping between systems.
- Accept payments securely.
- Assess performance with reports that combine business and events data.
- Track real-time outcomes with native attribution and Agentforce-powered AI to accelerate and automate.
In short, we help teams plan, manage, and measure events using the data they already trust.
Your events. Your data. All in Salesforce.
What’s Next
Events are evolving, and so are the expectations for planning, executing, and measuring. Blackthorn helps teams meet those expectations with less effort and more confidence, right inside the system they already rely on.
Our new brand is more than a fresh look. It’s a clear reflection of who we are, what we stand for, and how we support the people behind the world’s most important events.
If you’re ready to plan events with your data—and see the impact they’re making—we’d love to show you how.
Get a personalized demo and see how Blackthorn can supercharge your events AND your impact.