Author: Rae Shaffer

Discover how the University of Arizona streamlined event management and scaled student engagement through a centralized, CRM-connected solution.

Before the doors opened at the Salesforce Education Summit 2025, we set the tone for the week with our first-ever marquee customer event—Homecoming! Held on March 10th at the Marriott Marquis Chicago, this one-day conference was created exclusively for higher education institutions using Blackthorn’s event management solutions. With a playful nod to school spirit, the […]

This webinar, hosted by Blackthorn’s very own Chris Federspiel and Adam Kebeck, provides an overview and demo of using Blackthorn Events with Salesforce’s new offering, Agentforce. We’ll give you a first look at how this AI-driven tool seamlessly integrates with Salesforce to revolutionize event management. From creating events and analyzing attendance data to managing registrations […]

This webinar, hosted by Blackthorn’s very own Michael McDonnel and Ryan O’Leary, dives into strategies for delivering exceptional VIP experiences using Blackthorn’s Salesforce-native solutions. Discover how to create tailored event access, exclusive registration processes, and personalized communications that elevate your attendees’ experience. Watch as Ryan demonstrates real-world applications like RSVP tracking, visibility controls, and automated […]

In this webinar, Blackthorn’s Ryan O’Leary and Michael McDonnell show how to uncover and enhance event return on investment (ROI) by leveraging Blackthorn’s real-time budget and expense tracking, automated invoicing, and financial reporting tools. The session addresses common challenges faced by event planners, such as managing budgets, tracking payments, and understanding the profitability of sessions […]

In this webinar, Michael McDonnell, Blackthorn.io’s Sales Engineer, discusses how to enhance event communication through SMS using Blackthorn’s Salesforce-native applications. He explains the advantages of SMS over email, especially for time-sensitive event updates, citing SMS’s 98% open rate and real-time message tracking. McDonnell demonstrates how Blackthorn’s Smart Scheduler and messaging templates streamline the creation and […]

Salesforce offers two main products for nonprofits to manage their operations: Nonprofit Success Pack (NPSP) and Nonprofit Cloud (NPC). Where NPSP is a series of managed packages, NPC offers solutions built on the Salesforce core and explicitly designed for nonprofits. While this solution is powerful, other tools and apps exist to extend its capabilities, which […]

IAB Before Blackthorn When IAB first discovered Blackthorn, they were using four separate apps some native to Salesforce, others not to manage all aspects of ALM. Attendee and conference information was scattered across those platforms, resulting in inconsistent data and extra work for the IAB team. They also wanted to provide a seamless experience for […]

Your brand is the story that connects people to your products and services. And individuals looking at your website and event information pages need to understand that story. That’s why we created an easy way for Salesforce users to embed Blackthorn Event landing pages, calendars, and forms directly into their organization’s website. What’s great about […]

When AdventHealth needed an event management and registration app to organize events across their organization, they came to Blackthorn.