The Ultimate Hybrid Events Guide (Version 1)
Explore this Hybrid Events Guide to plan, manage, and scale successful virtual and in-person experiences using Salesforce and Blackthorn.
Author: Rae Shaffer
Customer Spotlight: University of Arizona – A Seamless Events Experience
Discover how the University of Arizona streamlined event management and scaled student engagement through a centralized, CRM-connected solution.
Homecoming 2025: Blackthorn.io Kicks Off Salesforce Education Summit Week with Inaugural Customer Conference
Before the doors opened at the Salesforce Education Summit 2025, we set the tone for the week with our first-ever marquee customer event—Homecoming! Held on March 10th at the Marriott Marquis Chicago, this one-day conference was created exclusively for higher education institutions using Blackthorn’s event management solutions. With a playful nod to school spirit, the […]
From Input to Impact – A First Look at Agentforce with Blackthorn Events
This webinar, hosted by Blackthorn’s very own Chris Federspiel and Adam Kebeck, provides an overview and demo of using Blackthorn Events with Salesforce’s new offering, Agentforce. We’ll give you a first look at how this AI-driven tool seamlessly integrates with Salesforce to revolutionize event management. From creating events and analyzing attendance data to managing registrations […]
Behind the Velvet Rope – Creating Unforgettable VIP Event Experiences
This webinar, hosted by Blackthorn’s very own Michael McDonnel and Ryan O’Leary, dives into strategies for delivering exceptional VIP experiences using Blackthorn’s Salesforce-native solutions. Discover how to create tailored event access, exclusive registration processes, and personalized communications that elevate your attendees’ experience. Watch as Ryan demonstrates real-world applications like RSVP tracking, visibility controls, and automated […]
Planning for Gold – Your Guide to Uncovering and Boosting Event ROI
In this webinar, Blackthorn’s Ryan O’Leary and Michael McDonnell show how to uncover and enhance event return on investment (ROI) by leveraging Blackthorn’s real-time budget and expense tracking, automated invoicing, and financial reporting tools. The session addresses common challenges faced by event planners, such as managing budgets, tracking payments, and understanding the profitability of sessions […]
Message Received – Maximizing your Event Communications with SMS
In this webinar, Michael McDonnell, Blackthorn.io’s Sales Engineer, discusses how to enhance event communication through SMS using Blackthorn’s Salesforce-native applications. He explains the advantages of SMS over email, especially for time-sensitive event updates, citing SMS’s 98% open rate and real-time message tracking. McDonnell demonstrates how Blackthorn’s Smart Scheduler and messaging templates streamline the creation and […]
Blackthorn’s Major Release Webinar – Fall 2024
Welcome to this recorded session. In this video, you’ll gain a comprehensive understanding of the exciting new features introduced in our Salesforce-native Events App. Advanced Visibility: Learn to create dynamic visibility and eligibility rules for Events, Items, and Sessions, tailored to Attendee or Contact attributes. Table Manager: Discover how to easily assign attendees to tables […]
The Power of Nonprofit Cloud: Maximize Your CRM Investment
Salesforce offers two main products for nonprofits to manage their operations: Nonprofit Success Pack (NPSP) and Nonprofit Cloud (NPC). Where NPSP is a series of managed packages, NPC offers solutions built on the Salesforce core and explicitly designed for nonprofits. While this solution is powerful, other tools and apps exist to extend its capabilities, which […]