We’re excited to share an early look at how Blackthorn is evolving to help Salesforce-based organizations better manage the complexity of modern events.
Disconnected tools, outdated interfaces, and limited reporting have held teams back for too long. Our new platform vision is about removing friction, giving teams greater creative and operational control, and unlocking the full value of Salesforce event management.
As expectations rise for more design flexibility, more intuitive workflows, and real-time insights, Blackthorn is doubling down on what makes our platform unique: we bring every part of the event lifecycle directly into Salesforce — from planning and execution to reporting and analysis. No connectors. No data silos. Just a single source of truth.
This next evolution includes a new interface, new tools, and new ways to build experiences that deliver measurable event ROI — no matter your Salesforce expertise.
“Our new platform vision is about removing friction for planners, elevating attendee experiences, and unlocking the full value of Salesforce-native event data.”
— Chris Federspiel, CEO, Blackthorn
A New Direction for Event Planning on Salesforce
Here’s a preview of what you’ll see from Blackthorn in 2026:
1. A modern planner experience, outside of Salesforce
Our new web-based planner makes it easier for any role to manage events while staying fully connected to your Salesforce data. It adapts to your org’s configuration and automations so users don’t need to log into Salesforce to move events forward. It reduces friction, simplifies workflows, and gives more teams access to planning without compromising power or security.
2. A powerful new event page designer
Create bold, on-brand event pages with drag-and-drop controls. No CSS. No dev work. Just flexible layouts, reusable components, and full control over the attendee experience. The new page designer empowers organizations to maintain brand consistency while scaling event creation across teams.
3. An intelligence layer built for action
From transferring tickets with a quick chat prompt to surfacing key metrics in ready-to-use dashboards, we’re putting practical AI to work. You’ll gain insight and efficiency without spreadsheets or manual exports. This new layer helps teams move faster and make smarter decisions — no data wrangling required.
We’re also releasing pre-built dashboards and reporting templates to help you measure pipeline influence, attendee engagement, and overall event ROI in real time.
“This next phase is about expanding the platform’s usability and experience layer so more teams can fully unlock what Salesforce-native events make possible, regardless of their Salesforce skillset.”
— Andrea Adcock, Chief Product Officer, Blackthorn
See It In Action
Join us in February for a free virtual event where we’ll demonstrate what’s ahead and how we’re helping teams of all sizes get more from their Salesforce event management. You’ll get a first look at the new planner experience, drag-and-drop page designer, and AI-powered workflows that are shaping the future of event ROI.
