Discover the full potential of Blackthorn Events, the leading event management app built natively on Salesforce. Whether you’re managing recruiting and admissions events, engaging alumni, or creating interactive student programs, Blackthorn Events is designed to simplify and enhance every aspect of university event management.
Use events strategically to strengthen your connection with prospective, current, and former students. From virtual info sessions and student orientation webinars to on-campus open houses and alumni meet-and-greets, this event management app adapts to your workflow and helps deliver meaningful engagement at scale.
Real Results from Higher Education Institutions
Patti Chesler, CRM Manager at WashU Olin Business School (external link), shares how her team relies on Blackthorn Events to simplify event logistics, automate post-event communications, and generate accurate reports that demonstrate impact. Their team has drastically reduced manual work while improving the student experience.
“Blackthorn Events has enabled us to scale our outreach and streamline how we manage events across departments,” says Chesler.
Seamless Event Creation with the Event Wizard
Nick Traver and Rebekah Raiser from the Blackthorn team walk through a live demo of our intuitive Event Wizard. In just minutes, users can create and launch events, send branded registration pages, and automate reminders—all from within Salesforce.
The Event Wizard provides:
- Step-by-step setup for virtual, hybrid, and in-person events
- Branded landing pages and dynamic registration forms
- Built-in automation for emails, calendar invites, and SMS reminders
Watch the demo to see how easy it is to configure your first event using the app.
Why Blackthorn Events Is the Ideal Event Management App for Universities
Blackthorn Events goes beyond just registration. As an event management app, it provides:
- Full integration with your CRM for one-click contact tracking
- Real-time attendance dashboards and outcome reporting
- Post-event surveys, analytics, and follow-up automations
- Scalability across campuses, programs, and time zones
It’s purpose-built to serve the needs of academic institutions and streamline engagement across the student lifecycle.
Conclusion
Whether you’re aiming to boost enrollment, re-engage alumni, or improve student participation, Blackthorn Events gives universities a trusted, flexible, and fully integrated event management app that empowers your entire team. Eliminate inefficiencies, engage more meaningfully, and measure what matters—directly within your Salesforce environment.
