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The University of Arizona

The University of Arizona

Different departments across campus had isolated event data, each using separate event apps like Cvent, EventBrite, or eMarketing tools like Constant Contact.

  • Costly: multiple, basic event apps
  • Unscalable event planning logistics
  • Missing important attendee insights
  • Disjointed efforts between events & marketing/communications
  • One event management platform for all events (in Salesforce!)
  • Less time spent on event logistics; more time creating engaging events
  • Holistic view of attendee data
  • Incorporate their existing Marketing Cloud to add event communications to student journeys

Read more about The University of Arizona

Customer Spotlight: University of Arizona – A Seamless Events Experience