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The University of Arizona

The University of Arizona

Different departments across campus had isolated event data, each using separate event apps like Cvent, EventBrite, or eMarketing tools like Constant Contact.

CHALLENGES:
  • Costly: multiple, basic event apps
  • Unscalable event planning logistics
  • Missing important attendee insights
  • Disjointed efforts between events & marketing/communications
SOLUTIONS:
  • One event management platform for all events (in Salesforce!)
  • Less time spent on event logistics; more time creating engaging events
  • Holistic view of attendee data
  • Incorporate their existing Marketing Cloud to add event communications to student journeys

Read more about The University of Arizona

Customer Spotlight: University of Arizona – A Seamless Events Experience