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IAB – Interactive Advertising Bureau

IAB – Interactive Advertising Bureau

The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Each year, IAB holds an Annual Leadership Meeting (ALM), a conference where brand marketers, publishers, and digital media & advertising leaders learn the latest and greatest about the marketing-media value chain and how brands are born, grow, or die in the complex, online economy.

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Interactive Advertising Bureau