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Guides

Salesforce Event Tech Guide: What to Know Before You Buy

Get expert-backed event tech guides by industry. See how Salesforce teams cut manual work, boost eng...

August 7, 2025

Group of diverse college students walking together on campus, smiling and holding books—representing the energy and engagement behind a successful event planning checklist for campus events.

Higher Education

Campus Event Planning Checklist: 14 Proven Essentials

Plan, manage, and measure campus events with this Salesforce-native event planning checklist for hig...

July 23, 2025

Smiling student on campus representing successful engagement through higher ed event planning

Higher Education

Fix Gaps in Student Journey Event Planning with Salesforce

Unify student journey event planning in Salesforce. Align recruitment, engagement, and alumni events...

July 14, 2025

Higher ed event planner analyzing ROI data in Salesforce dashboard, illustrating how institutions can measure event impact with native tools

Higher Education

Prove Higher Ed Event ROI to Leadership

Learn the real reason higher ed event ROI remains elusive and how a Salesforce-native tool can fix i...

July 8, 2025

Salesforce dashboard showing higher ed event ROI metrics by campaign and segment

Higher Education

Event Attendance Tracking: 6 Ways to Boost Advancement ROI

See how higher ed advancement teams can use Salesforce-native event attendance tracking to improve e...

July 3, 2025

Company

Introducing the New Blackthorn: Powering the Future of Data-Rich Events

Blackthorn’s new brand is here. Discover how we’re reimagining Salesforce® event management wit...

June 3, 2025

Payments

Spreedly and Plaid Integration for Faster, Secure Payments.

Connect bank accounts instantly with Plaid and access over 120 gateways via Spreedly. Enable faster,...

June 1, 2025

Event Planner Tips

Is your event registration software ADA and WCAG 2.1 compliant?

Ensure your event registration software meets ADA and WCAG 2.1 compliance with Blackthorn Events. Im...

June 1, 2025

Product Updates

Implementing Strong Customer Authentication: Technical Challenges and Solutions

Discover the key technical challenges of implementing Strong Customer Authentication and learn pract...

June 1, 2025

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Latest Posts

Salesforce Event Tech Guide: What to Know Before You Buy

Campus Event Planning Checklist: 14 Proven Essentials

Fix Gaps in Student Journey Event Planning with Salesforce

Prove Higher Ed Event ROI to Leadership

Event Attendance Tracking: 6 Ways to Boost Advancement ROI

Introducing the New Blackthorn: Powering the Future of Data-Rich Events

Spreedly and Plaid Integration for Faster, Secure Payments.

Is your event registration software ADA and WCAG 2.1 compliant?

Implementing Strong Customer Authentication: Technical Challenges and Solutions

Guides

The Hidden Cost of Disconnected Event Data

The Event Technology Buyer's Guide for Higher Education

The Event Technology Guide for Nonprofits

On-Demand Webinars

On Demand: Blackthorn Essentials - Learn How to Run Events in Salesforce

On Demand: How to Build an Events Program Your C-Suite Loves

On Demand: Designing Events That Prioritize Wellness and Belonging

Featured Customer Stories

How Colorado State University Built the “Cadillac of Event Management” with Blackthorn

Purdue for Life Foundation: From Scattered Data to a Cohesive Journey

Western Michigan University: Writing Data Directly into Salesforce Without Connectors

Reports

9 Big Shifts Redefining Events for 2026

Event management tools, right in Salesforce