On Demand: When Event Data Lands in Salesforce Too Late to Matter

Events are one of your most powerful sources of prospect intent, but only if you can act on the data before it goes cold.

Most event platforms keep data siloed, forcing teams to wait for manual imports or third-party middleware before they can start follow-up. By then, the critical engagement window will have passed. In this session, we’ll cover how to eliminate those delays and turn every registration, check-in, and engagement into an immediate sales action.

Here’s what you’ll walk away with:

• The three architecture gaps that cause most event data to arrive too late
• A real example: how one team went from paper check-in to real-time Salesforce signals
• Our new guide, The Hidden Cost of Event Data

You’ll leave with a clear plan to act on event intent while it still counts.

Meet the speaker

Chris Kearney, Chief Revenue Officer, Blackthorn

Who should watch

Event planners, marketers, and Salesforce users across Higher Education, Non-Profit, Healthcare, and Corporate.