On Demand: Stop Losing Leads: The Real Reason Your Event Data Isn’t Making It to Salesforce

Most event platforms connect to Salesforce. That’s not the same as being native to it.

You ran an event. Then someone asked for an attendance report, and you spent the afternoon exporting files and piecing together data that should already be in one place.

It’s not a workflow problem. It’s an architectural one. In this session, we show you exactly why event data gets lost between your event tool and Salesforce — and what it looks like when that problem goes away.

Watch now 👉

What You’ll Learn

• Why event data gets lost — whether you’re syncing, manually uploading, or somewhere in between
• What “native to Salesforce” actually means, and why the distinction matters for your data
• How event data inside Salesforce connects to contacts, campaigns, and pipeline so you can show real ROI — not just headcounts
• Five questions to ask any event tech vendor about how they’re actually connected to Salesforce

Hear It From Someone Who’s Done It

Ian Anderson manages 200+ events a year at Utah State University. For a long time that meant a predictable routine: reconciling records, cleaning up data, and manually building reports after every event.

When Utah State moved to a Salesforce-native platform, that routine stopped. Not because they optimized the sync — because they eliminated it.

👉 Read the full Utah State story

Done losing hours to post-event data cleanup? 

👉 Watch the recording free, on-demand.