USC Marshall
Founded 100 years ago, the University of Southern California’s Marshall School of Business has deep roots in the California business community. The Los Angeles school offers students an innovative curriculum that balances academic flexibility with a rigorous foundation in business fundamentals focusing on innovative thinking, entrepreneurial action and global impact.
The business school hosts several admissions events throughout the year to engage a diverse range of prospective students. These events are customized to highlight options attractive to different audiences – whether traditional students or pre-career individuals or early- and mid-career professionals.
Read the Full USC Marshall Success StoryUSC Marshall holds various events annually, targeting a diverse pool of prospective students with features tailored to traditional students, pre-career individuals, and early to mid-career professionals.
CHALLENGES:
- Limited customization for event pages and registration forms
- Cumbersome registration process for prospective students
- Planning inefficiencies for the admissions team
- Challenges in exchanging information with prospective students
- Time-intensive, repetitive data-entry tasks for paper check-in forms
SOLUTIONS:
- Customizable, USC Marshall-branded event pages and forms
- Scalability for admissions events with event cloning and multiple sessions
- Automated event attendee check-in process
- Simplified event success analysis within existing Salesforce platform
