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University of Alabama at Birmingham

University of Alabama at Birmingham

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UB uses Blackthorn Events across departments to enhance student communications and keep data centralized in Salesforce.

  • Using Splashthat, limited Salesforce integration
  • Needed flexible registration options across departments
  • Needed paid events to use their current payment provider, TouchNet
  • Couldn’t easily see in Salesforce or action on events prospects attended
  • Use a native-to-Salesforce event app
  • Tie prospective student tour registrations automatically to existing records
  • Incorporate event invites and other email communications into Marketing Cloud journeys
  • Mobile check-in app that updates attendance real-time in Salesforce