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Toronto Metropolitan University

Toronto Metropolitan University

Home to nearly 11,000 students and more than 250 industry-connected faculty, the Ted Rogers School of Management (TRSM) at Toronto Metropolitan University is Canada’s leading diverse, entrepreneurial business school centered in an urban learning environment. TRSM is developing collaborative, creative leaders who will drive 21st century business forward while making a positive impact on society.

TMU's use of multiple apps for event management led to scattered registrant data over 3+ apps. Their manual setup and paper check-in processes created significant challenges.

  • Needed robust waitlist for high volumes of interested students
  • Data transfers created duplicates, requiring manual cleanup
  • No view into which events invitees had already attended
  • Paper check-in = manual attendee data entry post-event
  • Outdated event experience for students
  • Built within Salesforce; no data transfers needed
  • Recurring events to increase efficiency
  • Previously attended events viewable directly on student records
  • Mobile check-in direct to Salesforce
  • Modern digital experience for students

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Ted Rogers School of Management sees increased student engagement with targeted virtual experiences thanks to event data in Salesforce