PMD Alliance
Parkinson & Movement Disorder Alliance, “PMD Alliance” for short, is an independent, national nonprofit dedicated to providing opportunities for people to learn, live more fully and spark meaningful connections around them. Whether it’s those living with a diagnosis, their care partners, adult children or support group leaders, PMD Alliance meets the needs of those they serve by providing solutions that fundamentally enlighten, inform and incite positive change.
COVID-19 caused a shift to virtual events. PMD Alliance utilized Blackthorn Events to make the change quickly. The tool also made data more useful, with everything being managed inside of Salesforce!
CHALLENGES:
- The previous solution was outdated & involved a lot of manual work
- Couldn’t verify relationships of attendees (i.e., an adult child with a different last name)
- Unable to tell how donors & attendees were interacting with the organization
- Had to pivot to virtual events quickly because of COVID-19
SOLUTIONS:
- Massive growth in audience
- Able to send emails to those who have attended their events but haven’t donated
- Despite uncertainty and complications from COVID-19 , we kept them on track to achieve their $50,000 October fundraising goal