National Kidney Foundation

Blackthorn Events enables the National Kidney FDN team to manage and report on In-Person & Virtual Events Using Salesforce

CHALLENGES:

They outgrew their previous tool
The event staff was struggling through event creation
Need to be able to measure feedback from patient event registrations
Needed clear information and data enrichment about kidney donors via registration forms and targeted engagement
A way to identify events that drive repeat attendance and generate the most donations

SOLUTIONS:

Manage events from inside Salesforce
Use surveys to measure event feedback
Enhanced attendee experience with mobile check-in app
Time-saving public event calendar
Transparency across 33 field offices
Native Salesforce integration allows custom field additions to Event & Attendee Objects for surfacing important data