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Monash University

Monash University

Monash University was using multiple event platforms to do what ONE events app—Blackthorn Events—could do.

  • Using multiple event apps across the institution
  • Costly due to tall app stacks
  • Limited-to-no visibility by marketing & events teams
  • Unscalable logistics
  • Difficult to create events
  • Couldn’t easily invite “right fit” students to events
  • One event management platform
  • Standardize and simplify the event creation process
  • Use the existing Marketing Cloud system to add event communications to student journeys
  • Dramatically reduce event creation time while increasing communication capabilities