Monash University

Monash University was using multiple event platforms to do what ONE events app—Blackthorn Events—could do.

CHALLENGES:

Using multiple event apps across the institution
Costly due to tall app stacks
Limited-to-no visibility by marketing & events teams
Unscalable logistics
Difficult to create events
Couldn’t easily invite “right fit” students to events

SOLUTIONS:

One event management platform
Standardize and simplify the event creation process
Use the existing Marketing Cloud system to add event communications to student journeys
Dramatically reduce event creation time while increasing communication capabilities