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Hadassah uses Blackthorn Events to envoke better communication with students


Using multiple disjointed systems to manage events. There was no direct customer communication and a lack of centralized and clean engagement data.

  • Lack of personalization in Events Strategy
  • Struggling to increase team-wide adoption of Salesforce
  • Losing time managing complex integrations or manually entering data

Fueled a data-driven events strategy by making Salesforce their centralized system of record, allowing Hadassah to curate a connected Member Experience.

  • Used real-time reporting to determine highest impact events, leading to curated personalization and resulting in more groups registering for events
  • Solidified Event Communication Strategy by incorporating Marketing Cloud & Blackthorn Messaging
  • Scaled outreach with easy, accessible registration paths and customized landing pages