Support better Care Management by increasing Healthcare event registrations and streamlining scheduling patient appointments
CHALLENGES:
Baycare was looking for a Salesforce-native event management system that could support multiple event types and integrate with their content management system
The team needed a solution that could support direct communication with patients, streamline the registration process, manage paid events, and produce clear analytics and reporting
SOLUTIONS:
Empower call-center employees to register patients for events over the phone.
Host and manage events including community education seminars or classes, private and public events.
Manage communications and event marketing through Marketing Cloud + Blackthorn Events, including post-event survey capabilities.
Capability for hierarchical setup of events, especially for screening events
Ability to list events by types or Facility/Location/Radius
Customizable business rules engine, including personalization (e.g., displaying similar events to what user just viewed booked, user location, specified timeframe), list by sponsor
Event Registration – Payment and Confirmation process
