professionals standing at round tables at an event

Event ROI

6 Interactive Strategies to Improve Event ROI

Turn passive attendees into active participants. Six interactive strategies to boost engagement and ...

October 22, 2025

Event Planner Tips

The Ultimate Guide to AI-Driven Event Marketing Personalization

This guide explores how AI can amplify the human side of event marketing personalization, helping te...

October 13, 2025

Event Planner Tips

Do I Need an Event Technologist or Just Smarter Event Tech?

Wondering if you need to hire an event technologist? Learn how a smarter event technology stack can ...

October 7, 2025

Event Planner Tips

Small Events vs Large Events: Why Regional Strategies Win

Regional strategies and creative destination "dupes" are powering intimate events. Explore the lates...

October 2, 2025

Event planner looking at a CRM dashboard

Event Planner Tips

The Best CRM for Event Planners (and Why It’s Salesforce)

Learn why Salesforce is the best CRM for event planners. Learn how to streamline registration, check...

September 23, 2025

Reliable event technology QR codes during downtime.

Event Planner Tips

5 Reliable Event Technology Must-Haves for Success

From offline event check-in apps to scalability and security, explore what makes reliable event tech...

September 16, 2025

Color-coded pushpin chart showing five phases on a bright board, symbolizing attendee journey mapping and event planning stages.

Event Planner Tips

Why Mapping the Attendee Journey Matters for Better Events

Track engagement, improve satisfaction, and connect every event touchpoint for lasting impact by map...

September 9, 2025

Attendee using reliable event technology for mobile check-in at a conference, scanning QR code on tablet with offline-capable event technology solutions that ensure smooth registration and accurate attendance tracking.

Event Planner Tips

Stress-Free Event Check-In in Salesforce: Mobile Scanning

Make event check-in in Salesforce faster and smarter with mobile scanning. Get streamlined registrat...

September 4, 2025

marketing event planner establishing SMART event goals at her laptop

Event Planner Tips

Stop Guessing: Set SMART Event Goals to Prove Impact

Learn how to set SMART event goals that align teams, prove ROI, and turn events into measurable succ...

August 25, 2025

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9 Big Shifts Redefining Events for 2026

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Latest Posts

6 Interactive Strategies to Improve Event ROI

The Ultimate Guide to AI-Driven Event Marketing Personalization

Do I Need an Event Technologist or Just Smarter Event Tech?

Small Events vs Large Events: Why Regional Strategies Win

The Best CRM for Event Planners (and Why It’s Salesforce)

5 Reliable Event Technology Must-Haves for Success

Why Mapping the Attendee Journey Matters for Better Events

Stress-Free Event Check-In in Salesforce: Mobile Scanning

Stop Guessing: Set SMART Event Goals to Prove Impact

Guides

The 2025 Buyer's Guide to Event Technology

The Event Technology Buyer's Guide for Higher Education

The Event Technology Guide for Nonprofits

On-Demand Webinars

On Demand: Connecting Event Planning with Student Journeys in Salesforce

On Demand: Shaking Up Your Events Strategy - 5 Out-of-the-Box Ideas

On Demand: Blackthorn Essentials - Learn How to Run Events in Salesforce

Reports

9 Big Shifts Redefining Events for 2026

Event management tools, right in Salesforce

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9 Big Shifts Redefining Events for 2026

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Latest Posts

Guides

On-Demand Webinars

Reports

Event management tools, right in Salesforce