How WashU Olin Business School Achieves Record-Breaking Registrations and Maximizes Their Marketing Budget

Every institution is unique, but there are some things many have in common. One of those common problems is getting more prospects and students to your admissions and important campus events. Washington University at St. Louis’s (WashU) Olin Business School took their event management success to another level with Blackthorn Events. We’ve broken down how […]

IVL lives its mission through virtual events, increasing partnerships, awareness, and community

IVL With the transition to virtual events due to COVID-19, IVL Swedish Environmental Research Institute was able to increase attendance and engagement by targeting the right individuals with the right events. Not only did this help broaden their audience, but it also helped IVL truly live it’s mission by reducing emissions due to travel, and […]

Ted Rogers School of Management sees increased student engagement with targeted virtual experiences thanks to event data in Salesforce

Toronto Metropolitan University When the shift to virtual events occurred in early 2020, the Ted Rogers School of Management quickly realized they needed to standardize their event management systems onto a single platform. As the Ted Rogers School of Management is already using Salesforce, Blackthorn Events was the perfect compliment to their CRM. With Blackthorn […]

How to Maximize Online and Virtual Events in Your Admissions and Recruitment Strategy

Campuses around the globe have canceled their visit days, tours, and other admissions events, which are often the foundation of a recruitment strategy. The good news is, there are still ways to engage with interested prospects without having to reinvent the wheel completely. If your prospects are already online, maximizing digital marketing and virtual event […]