In today’s digital landscape, virtual events have become a cornerstone of business engagement. However, merely hosting an event isn’t enough; understanding and maximizing its return is crucial. In this insightful video, Matt Frank, Director of Technology Evangelism at Blackthorn, delves into cultivating a “Return on Events” (RoE) mindset to ensure your virtual events deliver tangible value.
Understanding the RoE Mindset
Transitioning from traditional in-person gatherings to virtual platforms requires more than just a change in medium—it demands a shift in perspective. The RoE mindset emphasizes:
- Strategic Planning: Setting clear objectives and aligning event goals with broader business outcomes.
- Engaging Content: Crafting sessions that resonate with your audience, encouraging interaction and participation.
- Data-Driven Decisions: Leveraging analytics to assess performance and inform future event strategies.
Key Takeaways from the Video
Matt Frank shares actionable insights to enhance your virtual events:
- Define Clear Metrics: Identify what success looks like—be it attendee engagement, lead generation, or brand awareness.
- Utilize the Right Tools: Implement platforms that offer seamless integration, user-friendly interfaces, and robust analytics.
- Continuous Improvement: Post-event evaluations are essential. Gather feedback, analyze data, and refine your approach for future events.
Watch the Full Video
For a comprehensive understanding of adopting the RoE mindset and elevating your virtual events, watch the full video below:
In this quick video, you’ll learn how to find your “Return on Events” mindset, focusing on how virtual events can be a powerful tool in your business arsenal. Our Director of Tech Evangelism, Matt Frank, gives you the tips and tricks you need to take your virtual events to the next level.
