How to Prove Higher Ed Event ROI Using Salesforce Data
Learn the real reason higher ed event ROI remains elusive and how a Salesforce-native tool can fix it.
Rae Shaffer
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Your events. Your data.
All in Salesforce.
Blackthorn Events turns your existing Salesforce® CRM into event registration and management software powered by your connected data.
Salesforce event management
without integrations
Unlike other solutions, our award-winning native apps work within Salesforce, bringing event management tools directly to your existing workflows and customer data—no tricky integrations required.
Event management software, right in your CRM
- Plan in-person, virtual, and hybrid events
- Process one-time and recurring payment transactions
- Communicate with attendees via personalized SMS
- Identify and secure sensitive PCI and PII details
Your event management command center
Plan
Organize in-person, virtual, and hybrid events with branded websites, attendee registration, and integrated payments functionality.
Promote
Inform your audience of upcoming events and maximize their engagement with personalized, scalable SMS messaging.
Manage
Oversee check-in and monitor attendance right in Salesforce. Give event-goers mobile access to tickets, agendas, venue maps, and more with the Navigator app.
Measure
Calculate each event’s ROI with detailed reporting dashboards, feedback surveys, and AI-powered insights.
Plan events without the mess
- No time-consumingdata imports/exports
- No jumpingbetween platforms
- Use Agentforce with yourevent data
What users
are saying
We can see registrations in real-time, whether we're reaching our target audience, and we can adjust our marketing efforts to respond.
Graham Sogawa
Executive Director, Ted Rogers School of Management, Toronto Metropolitan UniversityBeing able to see all event attendance information within Salesforce is making managing events much easier. We no longer need to export and import data.
Ranjeeta Baijnauth
Senior Director, Partner Solutions, Interactive Advertising BureauBlackthorn just works. It’s a good product, built on Salesforce, so you know it’s going to be there when you need it. They are always willing to help and provide top-notch customer support. We’re a Blackthorn customer for life.
Scott Shacklett
CEO, CDL Legal
Power smarter, faster planning
with Agentforce
Blackthorn Events leverages Agentforce to enable even more personalized event management. Construct highly specific guest lists in a flash, enable attendee self-service workflows, and uncover actionable insights based on your past event performance.
What’s new at Blackthorn
Rae Shaffer Event Attendance Tracking: 6 Ways to Boost Advancement ROI
See how higher ed advancement teams can use Salesforce-native event attendance tracking to improve engagement, stewardship, and ROI.
Rae Shaffer
No comments
Event management tools,
right in Salesforce
See how Blackthorn radically simplifies event management for orgs of all sizes.