Higher education event management,
right in Salesforce
Blackthorn Events turns your Salesforce CRM into a complete campus event registration and management platform powered by your connected data.
Manage all your campus events with one secure tool
Plan events, text with patients, process payments, and more, right alongside your existing Salesforce workflows and data.
Plan, promote, manage, measure
all in Salesforce
- Build branded event websites
- Track registration, check-ins, and attendance in real time
- Automate communications, reminders, and more via SMS
- Access detailedreporting dashboards
Recruiting & admissions
- Build, register, and market open days and tours
- Incorporate event data into engagement scores for 360-degree views of applicants
- Track and report on the entire application process in real time
Student success
- Connect students with academic and personal support plans via SMS
- Track student engagement in group activities, university events, and more
- Incorporate event engagement into student belonging models to connect and report on student experience
Alumni & advancement
- Connect donors to the events and activities most likely to encourage giving
- Enhance engagement scoring models with attendance and SMS data
- Handle pledges and donations with frictionless payment processing
Improving higher education event management
See how Blackthorn Events has helped real schools.
TMU’s reliance on multiple apps for event management led to scattered data, manual check-ins, and inefficiencies. Blackthorn Events consolidated their planning and registration processes, enabled mobile check-ins, automated recurring events, and provided a user-friendly experience for students, all from within Salesforce. |
Hogeschool Utrecht struggled to recreate the energy of their on-campus events in a virtual setting while meeting enrollment goals. With Blackthorn’s Salesforce-native event management, they hosted 400+ engaging virtual sessions. Personalized chats with professors, students, and alumni kept connections strong, while Zoom-integrated recurring events and post-event marketing automations ensured ongoing engagement. |
USC Marshall’s annual events for a diverse pool of prospective students faced challenges with customization, registration, and efficiency—until Blackthorn Events enabled greater visibility and control over the planning process in one easy-to-use tool. |
Your events. Your data. All in Salesforce.
See how Blackthorn radically simplifies event management for orgs of all sizes.