What’s the right balance between design flexibility and brand control?

The answer depends on org structure, but the principle is consistent: set brand guardrails centrally, then give event teams creative latitude within them. That means approved templates for layout and core brand elements, centralized defaults for headers, footers, and legal copy, and role-based permissions that define who can change what. Flexibility and consistency aren’t in conflict; they require the right governance structure to coexist, and that structure already exists in Salesforce.