On Demand: Demystifying Event ROI: From Concept to Proven Models

Your leadership wants proof. Your events deserve credit.

In this on-demand webinar, two event and marketing leaders — Brad Gillespie (Founder, The METHOD Project) and Gabriela Cyranski (Head of Events at McDermott Will & Schulte LLP) — share how top organizations build ROI models that go beyond lead counts and actually resonate with executive leadership. 

What You’ll Learn

✅ The biggest misconceptions about event ROI — and how to move past them
✅ A practical framework that goes far beyond lead counts
✅ Lessons from a global law firm’s multi-year ROI journey
✅ Actionable steps to start proving event impact right away

If you manage event budgets, own revenue goals, or need to communicate impact to leadership, this session will give you the tools to shift the conversation from “nice-to-have” to business-critical.

🎥 Watch now and get the framework you need to prove event ROI with clarity and confidence.