On Demand: Connecting Event Planning with Student Journeys in Salesforce

Unify Event Planning and Engagement—Without the Chaos

Tired of juggling spreadsheets, disconnected tools, and duplicate communications? Your events should drive real engagement—not create more chaos.

In this on-demand webinar, Erin Howard (Salesforce Admin) and Ebony Smith (Associate Director of Admissions, Visits & Events) from The Ohio State University share how they broke down silos, unified event planning across campuses, and connected every touchpoint to the student journey, all inside Salesforce.

What You’ll Learn

✅ Steps to break down event silos
✅ Guardrails that keep data clean
✅ Reporting tactics that drive smarter outreach

You’ll walk away with practical strategies to align your events with the full engagement lifecycle.🎥 Watch now and see how Ohio State brought order to the chaos and turned events into a connected, strategic part of the student and donor journey.