Envision your own event success story with Blackthorn
Discover how organizations across healthcare, higher education, nonprofits, and more are transforming their operations with Blackthorn's Salesforce-native solutions. From streamlining event management to enhancing payment processing, our customers are achieving remarkable outcomes. Explore their journeys and see how Blackthorn is driving success across industries.
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"The Cadillac of Event Management"
Colorado State University (CSU) serves a broad and deeply engaged community of donors, alumni, and friends. Events play a pivotal role in strengthening those relationships — whether it’s a small donor gathering, a college-specific celebration, or a large-scale tailgate that draws 4,000+ registrants. Their event portfolio spans hundreds of programs each year, touching nearly every corner of the institution. With such a wide footprint and audiences ranging from first-time alumni participants to long-standing major donors, consistency, visibility, and collaboration became increasingly essential.
From scattered data to a cohesive journey
The Purdue for Life Foundation is Purdue University’s dedicated alumni and advancement organization. With a mission to deepen alumni relationships through personalized engagement, Salesforce, Blackthorn, and AI, Purdue for Life has transformed its operations, creating a single source of truth for every constituent.
Writing data directly into Salesforce without connectors
Western Michigan University (WMU), founded in 1903 as a teacher’s college, has grown into a comprehensive public institution with nine colleges, including engineering, business, aviation, and the Homer Stryker M.D. School of Medicine. The Advancement team focuses on building relationships with alumni, donors, and friends of WMU. Events are a key part of that work, helping support fundraising campaigns and deepen community engagement.
World-class care that is close to home
AdventHealth (formerly Adventist Health System) is a Seventh-day Adventist non-profit healthcare system that operates 50 facilities in 9 states in the United States. Headquartered in Altamonte Springs, Florida, it’s the largest not-for-profit Protestant healthcare provider and one of the largest non-profit health systems in the country, serving more than five million patients annually.
AdventHealth’s nationally recognized network offers a wide range of services, including primary care, specialty care, urgent care, imaging, rehabilitation, home care, and much more.
Creating admissions events in half the time
Founded 100 years ago, the University of Southern California’s Marshall School of Business has deep roots in the California business community. The Los Angeles school offers students an innovative curriculum that balances academic flexibility with a rigorous foundation in business fundamentals focusing on innovative thinking, entrepreneurial action and global impact.
The business school hosts several admissions events throughout the year to engage a diverse range of prospective students. These events are customized to highlight options attractive to different audiences – whether traditional students or pre-career individuals or early- and mid-career professionals.
Operating from a single source of truth
Fringe, a lifestyle benefits platform, is shaking up the employee benefits industry by asking, “What benefits meet needs now?” Instead of focusing purely on long-term or more traditional programs, Fringe makes it easy for employers to give employees access to subscriptions, services, and experiences that create an immediate impact. Think popular services like Netflix, Uber, Blue Apron, and wellness and family-oriented incentives that emphasize the here and now. And with team connection and office culture looking different these (WFH) days, fostering moments of genuine camaraderie is a real challenge. Fringe helps build and promote that connection by giving employees the power to pick the benefits they want.
Achieving record-breaking registrations
Washington University at St. Louis’s (WashU) Olin Business School took their event management success to another level with Blackthorn Events. We’ve broken down how they achieve record-breaking registrations, manage a unified CRM system across their departments, and maximize the return on their marketing budget.
Accelerating the number of events and increasing attendance
Parkinson & Movement Disorder Alliance is an independent, national nonprofit dedicated to providing opportunities for people to learn, live more fully and spark meaningful connections around them. Whether it’s those living with a diagnosis, their care partners, adult children or support group leaders, PMD Alliance meets the needs of those they serve by providing solutions that fundamentally enlighten, inform and incite positive change.
A native integration with Salesforce is the backbone of the operation
The University of Colorado Boulder’s Leeds School of Business is a leader in academic excellence and student engagement. Salesforce serves as their system of record for tracking academic progress, outreach activities, internship placements, and more for their elite students. Leeds needed a dynamic and flexible event management solution that could integrate effortlessly with their existing ecosystem. In 2021, the Leeds School of Business successfully accomplished their goal by switching to Blackthorn.
Your events. Your data. All in Salesforce.
See how Blackthorn radically simplifies event management for orgs of all sizes.