What event analytics does Blackthorn provide inside Salesforce?

Blackthorn provides event analytics through Salesforce Reports and Dashboards, detailed ROI dashboards and attendee feedback surveys, all built on the native Salesforce data model.

Key analytics capabilities include:

• Cross-event performance dashboards showing attendance, registration, and revenue trends across your full event portfolio in a single Salesforce view.
• Budget and sponsor tracking inside Salesforce records, so you can benchmark spend and sponsorship performance across events without exporting to a spreadsheet.
• Attendee engagement tracking from check-in through post-event follow-up, with every interaction stored as a Salesforce activity.
• Event ROI reporting that ties event attendance directly to pipeline, opportunity stage, and closed revenue in your existing Salesforce data model.
• Feedback survey results stored in Salesforce so you can correlate satisfaction scores with attendance trends and registration sources over time.

No data migration, no custom sync, and no secondary reporting tool is required. The trend data is where your CRM data already is.