On Demand: How to Build an Events Program Your C-Suite Loves

Turn Event Success Into Executive Buy-In

Your events are delivering real value—now it’s time to make sure your leadership team sees it.
In this on-demand webinar, marketing and B2B growth expert Matt Heinz and and event marketing expert Rachel Ruggieri share how to align your event strategy with executive priorities, communicate impact in boardroom language, and turn successful events into programs your C-suite champions.

What You’ll Learn

✅ How to set and communicate business-focused event objectives that earn executive buy-in
✅ Which metrics matter most to leadership—and how to highlight them
✅ Storytelling techniques to present event results in a strategic, board-ready way
✅ A framework for turning recaps into evidence of long-term business impact

If you manage events, marketing budgets, or reporting—and want to move from defense to influence—this session gives you the tools to elevate your program and earn real buy-in.

🎥 Watch now and get the playbook to turn your events into business drivers your C-suite won’t ignore.