Built for Higher Education Decision-Makers

Whether you’re an event coordinator, enrollment leader, advancement officer, or IT stakeholder, this guide will help you navigate options and align stakeholders across campus.

Too Many Tools, Not Enough Strategy

When your team wastes time on manual processes or data clean-up, they lose the capacity to focus on student engagement and long-term outcomes.

Higher education institutions often juggle three to five separate tools to manage campus events—registration platforms, payment processors, communication tools, calendar systems, and more. The result? Wasted time, disconnected data, and inconsistent student experiences.

At Blackthorn, we’ve helped government agencies simplify and strengthen their event strategy directly inside Salesforce. We understand the complexity, and this guide is designed to help you navigate it.

Join the public sector organizations already working with us to streamline constituent engagement, reduce manual effort, and improve reporting.

Why Blackthorn?

The Right Tech Can Change Everything

What if one platform could do it all—manage your entire event lifecycle from promotion to post-event follow-up—while syncing seamlessly with Salesforce? That’s what best-in-class event tech makes possible.

With a single, unified system, your teams can focus less on logistics and more on creating meaningful, memorable experiences that move your mission forward.

Why You Need It

Events are no longer just logistics. They’re growth engines. Miss these shifts, and you risk falling behind in engagement, ROI, and compliance. Stay ahead with strategies your leadership and your attendees will notice.